Arehucas: 2025 Global Merch

I approached this merchandising project as an opportunity to celebrate the brand's vibrant personality and deep-rooted heritage with a fresh, playful twist. The visual concept revolves around the phrase "Solo Good Vibes", which captures the spirit of Arehucas — joyful, laid-back, and full of positive energy. I developed a fun character inspired by a cheerful rum glass, paired with expressive cartoon hands, to embody the lighthearted and energetic vibe of the brand. The design features a bold yellow-and-white checkerboard pattern, echoing the sunny feel of the Canary Islands. We produced a series of limited-edition items — tote bags and t-shirts — as versatile lifestyle pieces that fans of Arehucas can wear and use daily. The idea was to create merch that feels more like wearable art or a collector's piece than conventional promotional material. It's not just merchandise, it's an invitation to be part of a culture.