Dorada Pilsen

As a graphic designer, I worked on the summer campaign for Dorada Pilsen, where I was responsible for creating the key visual that defined the overall look and feel of the project. This visual piece brought together a mix of photographic content and illustrated sticker-style graphics, resulting in a vibrant and youthful aesthetic. (Sadly, the client decided to change the visual style of the illustrations, and it was not published) In another creative project, I explored the reinterpretation of the traditional Canarian guachinche tablecloth. I took this classic symbol of local culture and adapted it visually to match Dorada Pilsen’s bold, contemporary identity. The result was a custom pattern that maintained the charm of the original design while transforming it into a modern and brand-aligned visual element. I also played a key role in the creation of audiovisual content for the brand, producing both photography and editing video. In a separate line of work, I developed merchandise with a special focus on items inspired by San Cristóbal de La Laguna, the university city known for its vibrant student life. (Sadly, this project was not developed, nor published)