Gobierno de Canarias: Christmas

I had the opportunity to work on a creative proposal for the Government of the Canary Islands, specifically for their official Christmas campaign. The objective was to develop a highly eye-catching and visually engaging design that would be used both as a poster and as a Mupi. The concept behind the design was to merge the unique identity and warmth of the Canary Islands with the modern, vibrant aesthetics of current graphic trends. This wasn’t about the traditional snowy Christmas. Although the proposal was very well received internally by the brand directors and gained strong support during the review process, it was ultimately not selected for the final campaign.