jameshype

As a personal design and motion project, I created a merchandising concept for DJ James Hype, focusing on the design and animation of a custom t-shirt that reflects his unique energy, branding, and musical style. The goal was to develop a piece of merch that feels authentic to his persona—bold, high-energy, and rhythmically driven—while staying consistent with his brand guidelines and visual identity. The t-shirt design draws inspiration from the fast-paced, high-impact nature of James Hype's performances, incorporating dynamic typography and graphic elements, in line with his established aesthetic. The layout balances urban minimalism with visual intensity—mirroring the tension and drops found in his music.