Soulpa™

As part of my personal branding exploration, I developed a kinetic typography animation focused entirely on animated type as the primary visual and communicative element. The animation centers around a single word—a key element of my personal identity—which is brought to life through motion. The goal of the project was to express the personality and tone of my personal brand using only motion and typography allowing type to become the hero of the narrative. To extend the impact of the project beyond the screen, I also designed a series of merchandising elements—including t-shirts, tote bags, and stickers—featuring variations of the animated word.